With the intention of making the hairdressing services more vibrant in the mid of 1995, Singapores famous hair stylist, Rovin Wong, set up the worlds first cover-looks-on-magazine concept of photography. From image creation, makeup, hairstyling, matching of outfits to photography, it has become a one-stop personalised service in the industry. From a mere 200 square metres shop space with 3 staffs, he expanded his business to 8 outlets, island wide and abroad in Shanghai and Hong Kong, and a staff strength of more than 80, all within a short span of 3 years, serving more than 150,000 people. He has also trained many people who are gifted in this area and started a new movement of fashion photography which sprang up like mushroom to Malaysia, Hong Kong, China and caused this industry to flourish like the green bay-tree.